Privacy Policy

Last Updated: October 15, 2025

This Privacy Policy describes how Dr. James Williams - 100% Chiropractic Lake Charles ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website or use our services. By using this website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, mailing address, and other contact details you provide when scheduling appointments, filling out forms, or contacting us.
• Health-Related Information: Information about your health condition, symptoms, treatment preferences, and medical history that you voluntarily provide for the purpose of receiving healthcare services. This information may be protected under HIPAA (see Section 6 below) and is subject to our separate Notice of Privacy Practices.
• Usage Data: Information about how you access and use our website, including your IP address, browser type, device information, pages visited, time spent on pages, referring URLs, and other diagnostic data.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar tracking technologies to track activity on our website, store certain information, and provide personalized experiences. See Section 9 for detailed information about cookies.

2. How We Use Your Information

We use the collected information for the following purposes:

• To Provide Services: To schedule appointments, provide healthcare services, process payments, and communicate with you about your care.
• To Improve Our Services: To understand how our website is used and to improve our services, website functionality, and user experience.
• To Communicate: To send you appointment reminders, follow-up messages, newsletters, marketing materials, and other information that may be of interest to you. You can opt out of marketing communications at any time.
• For Advertising and Marketing: To show you relevant advertisements on third-party platforms (such as Google, Facebook, and other websites) and to measure the effectiveness of our advertising campaigns through remarketing and conversion tracking.
• To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.
• To Protect Rights: To protect and defend our rights, property, or safety, and that of our patients, employees, or others.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, appointment scheduling, email delivery, website hosting, data analysis, and advertising platforms (Google Ads, Facebook Ads). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Healthcare Providers: With your consent, we may share your health information with other healthcare providers involved in your care.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Advertising, Remarketing, and Tracking

We use Google Ads, Meta (Facebook) Pixel, and other ad tracking/remarketing tools. These may collect data to show you ads on other sites and help us track conversions.

We use third-party advertising platforms and tracking technologies to deliver personalized advertisements and measure campaign performance:

• Google Ads: We use Google Ads remarketing to show you relevant ads across the web based on your visit to our website. Google uses cookies to track your browsing activity.
• Facebook/Meta Pixel: We use Facebook Pixel to track conversions, build targeted audiences, and show you relevant ads on Facebook and Instagram.
• Conversion Tracking: We track conversions (such as form submissions and phone calls) to measure the effectiveness of our advertising campaigns.
• Analytics: We use Google Analytics and other analytics services to understand how visitors use our website.

Opt-Out of Personalized Advertising: You may opt out of personalized advertising via Google Ads Settings, Meta Ad Preferences, or via the Network Advertising Initiative (optout.networkadvertising.org).

• Google Ads: https://adssettings.google.com
• Facebook/Meta Ads: https://www.facebook.com/settings?tab=ads
• NAI Opt-Out: https://optout.networkadvertising.org
• DAA Opt-Out: https://optout.aboutads.info

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and databases with restricted access
• Regular security assessments and updates
• Employee training on data privacy and security

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Health Information Privacy (HIPAA)

If you are a patient and provide health information for the purpose of receiving healthcare services, your health information may be protected under the Health Insurance Portability and Accountability Act (HIPAA). We maintain a separate Notice of Privacy Practices that describes in detail how we use and disclose your protected health information (PHI) in compliance with HIPAA.

What health information we collect: When you submit forms on this site (e.g., appointment requests, health questionnaires), we may collect specific details about your symptoms, medical history, treatment preferences, and other information necessary to provide chiropractic care. This information is captured via in-office forms and our secure online forms.

How we protect it: PHI is encrypted during transmission and storage, accessed only by authorized personnel, and disclosed only as permitted by law or with your written authorization. Our forms are HIPAA-compliant, and we maintain administrative, physical, and technical safeguards.

You may request a copy of our Notice of Privacy Practices at our office or by contacting us. You may also link to or embed the Notice of Privacy Practices on this site.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. We retain your personal data as long as needed to provide services or as required by law. When no longer needed, we delete or anonymize it.

• Patient Records: Health information is retained for a minimum of 7 years from the date of last treatment, or longer as required by state law.
• Marketing Data: Contact information and marketing preferences are retained until you opt out or request deletion.
• Website Usage Data: Analytics and cookie data are typically retained for 24-26 months.

You may request deletion of your personal information at any time, subject to legal and regulatory retention requirements.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
• Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out: You have the right to opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or contacting us directly.
• Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.
• Restriction: You have the right to request that we restrict the processing of your personal information under certain circumstances.
• Opt-Out of Sale: We do not sell your personal information. If our practices change, we will update this policy and provide you with an opt-out mechanism.

To exercise any of these rights, please contact us using the information provided below.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our website.

Types of Cookies We Use:

Cookie Type	Purpose	Duration
Essential Cookies	Required for website functionality (e.g., session management, security)	Session or up to 1 year
Analytics Cookies	Track website usage and performance (e.g., Google Analytics). Retained 24 months.	Up to 24 months
Marketing Cookies	Track conversions, enable remarketing, and deliver personalized ads (e.g., Google Ads, Facebook Pixel). Retained 6-12 months.	6-12 months
Preference Cookies	Remember your settings and preferences	Up to 1 year

How to Disable Cookies: You can disable cookies through your browser settings. For more information, visit www.allaboutcookies.org.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

We do not sell your personal information. To exercise your CCPA rights, please contact us using the information below.

11. State Privacy Rights

If your state has additional privacy rights (e.g., Texas, Virginia, Colorado), contact us to exercise them.

In addition to California, several other states have enacted privacy laws that may grant you additional rights:

• Virginia (VCDPA): Virginia residents have rights similar to CCPA, including access, deletion, and opt-out rights.
• Colorado (CPA): Colorado residents have rights to access, correct, delete, and opt out of certain data processing activities.
• Connecticut (CTDPA): Connecticut residents have rights to access, correct, delete, and opt out of targeted advertising and sales.
• Texas: Texas residents may have rights under state health information privacy laws.
• Other States: Additional states may enact privacy laws. We will update this policy to reflect new requirements.

To exercise your state privacy rights, please contact us using the information below.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

13. Third-Party Links

Our website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

14. International Users

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our website, you consent to the transfer of your information to the United States.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

16. Medical Disclaimer

The information on this site is for general informational purposes only and does not constitute medical advice. Always consult a healthcare provider.

The content on this website is for educational and informational purposes only and is not intended as medical advice, diagnosis, or treatment. The information provided should not be used as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay seeking it because of information you have read on this website.

17. Contact Us

18. Consent and Agreement

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. If you do not agree with this Privacy Policy, please do not use our website or services.

For lead generation forms, we include an explicit checkbox: "I agree to the Privacy Policy and allow my data to be used for marketing and contact." This ensures affirmative consent for data collection and marketing use.